EU Lawmakers Continue Their Pursuit of Tech Sector; Facebook Friday for Week of 9/14

POLICY, PRIVACY & POLITICS

Google, Facebook Dealt Blow by EU Lawmakers on Copyright (Bloomberg)

Tech platforms and internet activists protested the outcome of a European Parliament vote Wednesday to back copyright rules that would help video, music and other rights holders seek compensation for use of their content online. Google, Facebook and other tech firms may soon be forced to negotiate licenses for content that appears on their sites, creating legal headaches for the companies, after lawmakers broadly supported a legislative proposal for new copyright rules, unveiled in 2016 by the European Commission.

Here Comes Another EU Law Threatening Google and Facebook With Enormous Fines Law (Fortune)

The European Union may hit companies such as Google, Facebook and Twitter with yet another new law that comes with massive fines for non-compliance, and this time it’s all about terror. Much as the General Data Protection Regulation threatens companies with fines of up to 4% of global revenues if they break the EU’s privacy rules, a new piece of legislation would levy similar penalties if they don’t remove terrorist propaganda from their platforms within an hour of a “competent” authority telling them to do so.

NEW FUNCTIONALITY

Facebook tunes up ads with enhanced tracking, more transparent placement (Marketing Dive)

Facebook announced that it is adding new features, including publisher lists and publisher delivery reports, across in-stream videos, Instant Articles and audience network. Facebook is expanding the sharing of full lists of publishers monetizing their sites and apps so that advertisers can see where their ads are being delivered before starting a campaign. Advertisers will also be able to see a list of publisher sites where their ads appear by downloading a publisher delivery report.

Instagram’s Testing Video Tagging, Another Sharing Option (Social Media Today)

Instagram is testing a way to allow users to tag their friends in their video posts, not just in photos, TechCrunch has learned and the company confirmed. The option works similarly to tagging photos, but instead of pressing the small icon at the bottom left to see the list of tagged names appear over top of the content – something that would be more difficult with videos – the button links to a list of tagged people.

NEWS YOU CAN USE

Facebook unwraps holiday-themed overlays, video templates and personalized storefronts (Marketing Dive)

The company is expanding overlays for dynamic ads so advertisers can build customizable templates to fit holiday promotions or non-seasonal campaigns. Two unnamed major retailers increased their return on ad spend by 40% after testing the overlays, Facebook said. Overlays for dynamic ads were launched last year to let advertisers add price and discount tags on product ads. The social network also said it will debut holiday-themed templates and stickers to its new video creation kit to help advertisers highlight specific products with timely visuals.

Facebook Renames its Immersive ‘Canvas’ Ads and Provides New Engagement Options (Social Media Today)

Facebook is giving its immersive Canvas ad option an update, with a new name (‘Instant Experience’), some new back-end tweaks to improve load time and performance, and new creative template options to make them easier than ever to implement. Canvas ads, which Facebook rolled out to all advertisers back in 2016, essentially offer a mini-website experience within Facebook itself, with the ads taking up the whole screen when clicked. Advertisers will also be allowed to integrate Facebook Pixel and third-party pixels into their Instant Experience campaigns.

5 Ways to Use Facebook to Promote Your Organization’s Giving Tuesday Campaign (Social Media Today)   How can you use Facebook to get your supporters and online community to actually raise money for you on Giving Tuesday, and beyond? Here are some tips.

The growing popularity of Messaging apps like Facebook Messenger

OTHER HEADLINES

  • Instagram COO Marne Levine is headed back to Facebook to become one of its top executives (Recode)
  • Facebook Messenger Ads: How to Use Them in Your Business (Digital Marketer)
  • Can Mark Zuckerberg Fix Facebook Before It Breaks Democracy? (The New Yorker)