Facebook Releases New Report on Customer Friction Points, and How to Resolve Them

POLICY, PRIVACY & POLITICS

The “System Failed:” Facebook’s Outgoing Policy Chief Takes the Fall for Smear Tactics (Fortune)

A week back, a bombshell New York Times story severely tarnished the image of Facebook CEO Sheryl Sandberg by detailing the company’s deflection and smear tactics in the face of scandals over Russian disinformation and Cambridge Analytica’s misuse of people’s data. Now another Facebooker has taken the fall for hiring Definers, the conservative outfit in question. TechCrunch reported on an internal memo by Facebook’s outgoing public policy chief, Elliot Schrage, in which he takes responsibility for hiring Definers to “positively distinguish us from competitors” — but not to pump out fake news.

NEW FUNCTIONALITY

Facebook’s Newest Feature Tells Users to Get Off Facebook (Fortune)

Facebook is rolling out a new feature that tracks and tells users exactly how much time they spend on its app, TechCrunch reports. This also comes a week after the company rolled out a parallel time tracker for Instagram. Last year, Facebook cited academic studies and internal research in a blog post that stated, “In general, when people spend a lot of time passively consuming information — reading but not interacting with people — they report feeling worse afterward.”

NEWS YOU CAN USE

Facebook Releases New Report on Customer Friction Points, and How to Resolve Them (Social Media Today)

According to Facebook, 80% of consumers say that the experience a business provides is just as crucial as its goods or services. That’s a key stat to keep in mind, and the focus of a new report from Facebook which looks at customer friction points along the path to purchase. For the report, Facebook collaborated with Boston Consulting Group to analyze friction points, and their associated costs, across industries in the Asia Pacific region.

Big Changes Coming to Facebook’s Messaging Platform (Social Media Today)

As of January 1st, Facebook Pages will need to have successfully been approved for subscription messaging permissions – if not, they won’t be able to send the free messaging type called ‘non-promotional subscription messaging’.

Facebook is shutting down its connected-TV ad network (Digiday)

Facebook’s effort to extend its ad business to the television screen is running into problems. Two years after Facebook extended its Audience Network ad network to the connected-TV market, Facebook is shutting down the connected-TV side of its ad network and will stop selling ads.

Instagram Rolls Out More On-Platform Shopping Options for the Holidays (Social Media Today)

With 500 million daily active users, 80% of whom follow at least one business account, and with the main focus of the platform being on visual elements, it makes sense for Instagram to look to capitalize on its eCommerce potential. Instagram has been developing its Shopping Tags feature for some time, which it recently expanded to Instagram Stories. And now, ahead of the holiday shopping season, Instagram has announced three more shopping tools to help businesses capitalize on buyer intent and interest.

Facebook Rolls Out News Feed Algorithm Update to Disincentivize Controversial Content (Social Media Today)

In a long letter addressing Facebook’s progress in tackling the platform’s problems with user safety and the spread of misinformation, Facebook CEO Mark Zuckerberg has outlined a new News Feed algorithm update which aims to limit the incentive for Pages to share sensationalized content.

OTHER HEADLINES

  • Facebook’s Ads System Suffers Glitch Days Before Black Friday (Bloomberg)
  • Facebook’s Zuckerberg Says He Has No Plans to Step Down as Chairman (Wall Street Journal)

Answers to 3 Common Questions About Marketing on Facebook

Although Facebook has been part of the communications landscape now for more than 14 years, it’s new enough as a marketing platform to be the subject of some good questions. Here are three that we hear often, along with our answers.

What are the primary advantages of marketing through the Facebook platform?

One is its broad reach. There are 2.6 billion people who use Facebook, WhatsApp, Instagram, or Messenger each month. That’s a third of the world’s population! Furthermore, more than 2 billion people use at least one Facebook platform every day. That’s remarkable reach, and harnessing those numbers to make it work for your organization is where the second important benefit comes in.

Facebook also offers unparalleled opportunities to target current and potential customers. Consider Facebook users based on their interests. Create lookalike audiences. If you have steady traffic on your website or good engagement on Facebook and Instagram already, you can remarket to these established audiences. The sky is the limit to dial in Facebook marketing to reach a tightly defined audience.

These two fundamental advantages attract 6 million active advertisers across Facebook, Instagram and related platforms each month.

What are some specific situations for which Facebook advertising is a must?

There are a couple business objectives for which we see Facebook is an essential channel. One is driving revenue through customer experience. We see online and bricks-and-mortar stores incorporating Facebook every day to drive revenue. Think seamless customer experience. This tends to apply more to B2C marketers, but we also see Facebook being used to drive sales for B2B companies, such as industrial parts suppliers. Purchasing managers, design engineers and maintenance professionals are all active on Facebook. Since you can easily reach them, why not sell to them?

Another goal Facebook can support is lead generation. Recent studies have shown that lead generation through tools like Facebook Messenger have a 4X return over traditional email campaigns. While this is an emerging space, thousands of Facebook marketers are running lead-generation campaigns each month to fill their sales pipelines.

What’s a ballpark estimate for a situation in which a marketer can test-drive Facebook marketing?

You can spend just dollars a day. We recommend starting small, optimizing vigorously and then scaling up accordingly. It can take a couple months to develop a good understanding of what advertising message, on the creative and placement levels, strikes the relevancy chord with a particular audience. It’s a very dynamic, iterative and exciting process, and you don’t have to spend thousands of dollars to start trying it out.

Politics, Portal and Privacy Top This Week’s Headlines

POLICY, PRIVACY & POLITICS

Facebook Removed 115 Accounts in the Run-Up to the Midterm Elections (Fortune)

Facebook has removed more than 100 social media accounts to ensure its services weren’t used to influence the election, the company said this week. In its investigation into social media use to interfere with the 2018 Midterm Elections, Facebook found 30 Facebook accounts and 85 Instagram accounts that “may be engaged in coordinated inauthentic behavior.”

Facebook Is the Least Trusted Major Tech Company When it Comes to Safeguarding Personal Data, Poll Finds (Fortune)

Facebook is the least trustworthy of all major tech companies when it comes to safeguarding user data, according to a new national poll conducted for Fortune, highlighting the major challenges the company faces following a series of recent privacy blunders. Only 22% of Americans said that they trust Facebook with their personal information, far less than Amazon (49%), Google (41%), Microsoft (40%), and Apple (39%).

Buying a Portal? Facebook Executive Answers Questions on Privacy (Bloomberg)

The Portal went on sale in the U.S. Thursday. But if people are going to put a Facebook-designed video device in their homes, they’re going to need to know a few things about its privacy features first. Bloomberg asked Andrew Bosworth, vice president of consumer hardware, if he could help clear things up.

NEW FUNCTIONALITY

Instagram’s next cash cow: instant Promote ads for Stories (techcrunch)

A new ad type called “Promote” for Stories allows Instagram business pages to show their slideshows to more users without doing much work. Instagram confirms to TechCrunch that Promote for Stories works similarly to Facebook’s Boost option that lets them pay to instantly show their feed posts to more users.

NEWS YOU CAN USE

IGTV hopes for virality with Stories previews (techcrunch)

IGTV hasn’t quite blown up like Instagram Stories since launching in June, but a combination could bring some much-needed attention to the app’s longer form video hub. Instagram launched this week the ability to share a preview image of an IGTV video to your Instagram Story. Friends can tap through to actually watch the full video on IGTV.

Social media growth is over in the U.S. — which is its most valuable market (Recode)

Facebook, Twitter and Snapchat are no longer adding new users in the United States. Facebook’s daily user base has been the same for the past three quarters. Twitter and Snapchat have both lost users in the U.S. or North America, respectively, in back-to-back quarters.

Facebook is separating Workplace from the main Facebook site to appease business customers concerned about security (CNBC)

Workplace by Facebook, the company’s enterprise business, is moving onto a website domain separate from Facebook.com in an effort to build trust with customers and build its brand. The service, which competes with Slack and other enterprise communications services, is used by 30,000 organizations, including Walmart, Starbucks and Chevron, according to the most recent figures Facebook shared in October 2017.

OTHER HEADLINES

  • Instagram Analytics launches in beta; to be woven into Facebook Analytics platform (techcrunch)
  • Facebook properties saw content consumption slide 7% in September, analysis finds (Marketing Dive)
  • Macy’s creates personalized Instagram gift guides for holiday shoppers (Marketing Dive)

Facebook Tackles Attribution with New Platform

POLICY, PRIVACY & POLITICS

Research Suggests that Facebook’s Efforts to Halt the Spread of Fake News are Working (Social Media Today)

According to Facebook, three independent analysis reports – conducted by researchers from Stanford University/New York University, the University of Michigan, and French newspaper Le Monde – have all come to the same conclusion: Facebook’s efforts to limit the spread of fake news are working. 

Facebook Can Now Evaluate False Headlines Separately from False Articles (Social Media Today)

Facebook has this week confirmed that it is now able to penalize false news and false headlines separately, after concerns that the two are not always connected.

Report Finds Facebook’s Political Ad Transparency Efforts Can be Easily Manipulated (Social Media Today)

According to a new report from VICE, Facebook’s recently launched political ad transparency measures, which enable users to see who, exactly, has paid for any political ad on the platform, can be easily misused to falsely represent such data. Facebook rolled out its political ad transparency tools last October, then expanded them to ‘issues’ based ads in April.

NEW FUNCTIONALITY

Facebook Launches New Attribution Dashboard to Better Track Facebook Ad Performance (Social Media Today)

Facebook Attribution is a new measurement tool that’s designed to give marketers a more holistic view of the customer journey, both on and off Facebook. It allows users to assess the impact of cross-device behavior, identify best-performing campaigns, publishers, or channels, and determine the estimated incremental impact of Facebook campaigns, all in part due to a new data-driven attribution model.

Facebook’s Testing Video Polls Within Ads (Social Media Today)

Facebook’s running a new test which enables selected advertisers to add video polls to their Facebook ads.

It enables viewers to interact with the ad, with a dedicated poll included to help boost engagement.

Facebook is building Lasso, a video music app to steal TikTok’s teens (Tech Crunch)

Facebook is working on a new app that it hopes could win back the attention of teens while capitalizing on its recently attained major label music licenses. Facebook is building a standalone product where users can record and share videos of themselves lip syncing or dancing to popular songs, according to information from current and former Facebook employees. The app is designed to be a standalone competitor to Musical.ly.

Facebook Announces Messenger 4 (Facebook)

To accommodate the more than 1.3 billion people using Messenger each month, the company is rolling out a new, simplified version of Messenger that brings the focus back to messaging and connecting. The new Messenger experience will be easier to navigate, with three main tabs instead of nine. The opportunities for advertisers on Messenger are not changing as part of this release.

NEWS YOU CAN USE

Q3 Earnings: Facebook doubles down on Stories as revenue growth hits 6-year low (Mobile Marketer)

Facebook reported a 33% increase in revenue for a total of $13.73 billion for Q3 2018 — falling short of analysts’ expectations for revenue totaling $13.77 billion — and the company’s lowest percentage increase in the past six years, according to The Wall Street Journal.

Instagram Stories has Become a ‘box to check’ in all Facebook Campaigns, Buyers Say (Digiday)

That hesitance to advertise on Facebook Stories comes even amid scale. Facebook Stories has 300 million daily active users, the company reported in September. Meanwhile, Snapchat has 188 million daily active users overall, as of August. Instagram Stories is leading with 400 million daily active users, Facebook reported in June.

Facebook Publishes New Report on the Brand Potential of Stories (Social Media Today)

To provide some insight into the potential of Stories for businesses, Facebook has published a new report into exactly that. The report, conducted by Ipsos, incorporates feedback from more than 18,000 people, aged between 13 and 54, from across 12 countries who’ve self-reported using stories on Facebook’s family of apps (Facebook, Instagram, WhatsApp, Messenger).

OTHER HEADLINES

  • Instagram outshines Snapchat as teens’ preferred social media platform, Piper Jaffray says (Marketing Dive) Just 28% of teens reported using Facebook, down from more than 40% two years ago, according to the semi-annual survey of teen preferences.
  • WhatsApp is Finally Adding Stickers (TechCrunch) The company said today that support for stickers will roll out to Android and iOS users over “the coming weeks.”
  • New For App Installs: Retention Optimization (Facebook) Retention optimization is a new optimization type for app install ads that enables delivery of ads to people who are more likely to open your app on either day 2 or day 7 after installing. With four new metrics in Ads Manager, you can also see how your install ads are optimized for day 2 and day 7 retention.

For Advertisers on Facebook, Friday’s Security Breach ‘Barely Registers’

POLICY, PRIVACY & POLITICS

EU Responds to Facebook’s 50 Million User Account Data Breach (WSJ)

European privacy regulators could fine Facebook up to $1.6 billion over the social network’s latest data breach, which exposed at least 50 million user accounts. The hacking attack, revealed last Friday, did not steal user passwords but their access tokens, digital keys that let people remain logged in to the service and, sometimes, log into other services, as well. Facebook says it has fixed the flaw and reset the tokens.

For Advertisers on Facebook, Friday’s Security Breach ‘Barely Registers’ (AdWeek)

Advertisers and marketers are largely unconcerned with the social media giant’s latest security breach. Facebook has provided few updates so far on the extent of the attack, but said in a blog post Tuesday that third-party apps that allow users to log in using Facebook credentials were not affected as far as they could tell. For marketers, the lack of information about the extent of the breach and what it will mean has led to some confusion. Overall, though, they are continuing business as usual—at least for now.

NEW FUNCTIONALITY

Facebook’s Adding a Range of New Tools to Marketplace to Mark the Option’s Second Anniversary (Social Media Today)

Facebook’s effort to tap into the popularity of buy, swap and sell groups, Facebook Marketplace, is two years old this week, and to mark the occasion, The Social Network has outlined some interesting new, AI-fueled tools to enhance the Marketplace experience, and boost Facebook’s evolving eCommerce efforts. Of note, Facebook is providing sellers with more context as to what they should add to their listings to maximize results, based on image recognition and comparative insight from similar listed items.

Facebook Introduces New Video Ad Options (Advertismint)

Facebook just introduced two new options for video ad buyers that simplifies buying and delivering video ad campaigns. With In-Stream Reserve, advertisers get more placement options for their in-stream ads. With ThruPlay, advertisers can optimize and only pay for video ads watched in full. ThruPlay video placements are available in Facebook, Instagram, and Audience Network as in-stream, stories, and feed formats. Facebook says ThruPlay will roll out now to Ads Manager and will be globally accessible in the coming weeks.

NEWS YOU CAN USE

Speaking of In-Stream Reserve … Ad Buyers Question the Quality of Facebook’s Premium Video Ads (Digiday)

Facebook reportedly started pitching its new “In-Stream Reserve” program of premium video inventory at a price of $750,000 for a three-month commitment, but has since dropped the price tag to around $250,000.

Your Customer Satisfaction Scores Can Make or Break Your Facebook Ad Campaigns (Advertisemint)

Businesses running ads on Facebook can now see customer satisfaction scores. A new dashboard that shows a satisfaction score provided by customers who bought products through a Facebook ad. If a business’s score reflects a lot of dissatisfaction, Facebook will penalize the business.

How to Use Facebook Groups for Your Brand or Business (Social Media Today)

Research from Facebook shows that groups are seeing a lot more engagement than Pages. This is because Facebook groups enable members to start conversations more seamlessly than a Facebook Page does, while it’s also part of the broader shift away from public sharing to discussions in more enclosed, private space.

OTHER HEADLINES

EU Lawmakers Continue Their Pursuit of Tech Sector; Facebook Friday for Week of 9/14

POLICY, PRIVACY & POLITICS

Google, Facebook Dealt Blow by EU Lawmakers on Copyright (Bloomberg)

Tech platforms and internet activists protested the outcome of a European Parliament vote Wednesday to back copyright rules that would help video, music and other rights holders seek compensation for use of their content online. Google, Facebook and other tech firms may soon be forced to negotiate licenses for content that appears on their sites, creating legal headaches for the companies, after lawmakers broadly supported a legislative proposal for new copyright rules, unveiled in 2016 by the European Commission.

Here Comes Another EU Law Threatening Google and Facebook With Enormous Fines Law (Fortune)

The European Union may hit companies such as Google, Facebook and Twitter with yet another new law that comes with massive fines for non-compliance, and this time it’s all about terror. Much as the General Data Protection Regulation threatens companies with fines of up to 4% of global revenues if they break the EU’s privacy rules, a new piece of legislation would levy similar penalties if they don’t remove terrorist propaganda from their platforms within an hour of a “competent” authority telling them to do so.

NEW FUNCTIONALITY

Facebook tunes up ads with enhanced tracking, more transparent placement (Marketing Dive)

Facebook announced that it is adding new features, including publisher lists and publisher delivery reports, across in-stream videos, Instant Articles and audience network. Facebook is expanding the sharing of full lists of publishers monetizing their sites and apps so that advertisers can see where their ads are being delivered before starting a campaign. Advertisers will also be able to see a list of publisher sites where their ads appear by downloading a publisher delivery report.

Instagram’s Testing Video Tagging, Another Sharing Option (Social Media Today)

Instagram is testing a way to allow users to tag their friends in their video posts, not just in photos, TechCrunch has learned and the company confirmed. The option works similarly to tagging photos, but instead of pressing the small icon at the bottom left to see the list of tagged names appear over top of the content – something that would be more difficult with videos – the button links to a list of tagged people.

NEWS YOU CAN USE

Facebook unwraps holiday-themed overlays, video templates and personalized storefronts (Marketing Dive)

The company is expanding overlays for dynamic ads so advertisers can build customizable templates to fit holiday promotions or non-seasonal campaigns. Two unnamed major retailers increased their return on ad spend by 40% after testing the overlays, Facebook said. Overlays for dynamic ads were launched last year to let advertisers add price and discount tags on product ads. The social network also said it will debut holiday-themed templates and stickers to its new video creation kit to help advertisers highlight specific products with timely visuals.

Facebook Renames its Immersive ‘Canvas’ Ads and Provides New Engagement Options (Social Media Today)

Facebook is giving its immersive Canvas ad option an update, with a new name (‘Instant Experience’), some new back-end tweaks to improve load time and performance, and new creative template options to make them easier than ever to implement. Canvas ads, which Facebook rolled out to all advertisers back in 2016, essentially offer a mini-website experience within Facebook itself, with the ads taking up the whole screen when clicked. Advertisers will also be allowed to integrate Facebook Pixel and third-party pixels into their Instant Experience campaigns.

5 Ways to Use Facebook to Promote Your Organization’s Giving Tuesday Campaign (Social Media Today)   How can you use Facebook to get your supporters and online community to actually raise money for you on Giving Tuesday, and beyond? Here are some tips.

The growing popularity of Messaging apps like Facebook Messenger

OTHER HEADLINES

  • Instagram COO Marne Levine is headed back to Facebook to become one of its top executives (Recode)
  • Facebook Messenger Ads: How to Use Them in Your Business (Digital Marketer)
  • Can Mark Zuckerberg Fix Facebook Before It Breaks Democracy? (The New Yorker)

5 Learnings from Congressional Hearings; Facebook Friday for Week of 9/7

POLICY, PRIVACY & POLITICS

5 things we learned from the Facebook and Twitter hearings (Digiday)

The tech platforms were back in Washington on Tuesday to answer senators’ questions on how their systems should and could change in the wake of election interference. The U.S. Senate Select Committee on Intelligence had invited the leaders of Facebook, Google and Twitter to speak on foreign influence operations on social media. This is what we learned…

What tech companies have to fear from antitrust law (The Verge)

Here’s the case against four of the movement’s biggest targets, and what they might look like if they came out on the losing end. The monopoly-busting case against Google, Amazon, Uber and Facebook.

NEW FUNCTIONALITY

Instagram’s Looking to Launch a Standalone App for Online Shopping (Social Media Today)

The app – which may be called IG Shopping – would let users browse collections of goods from merchants that they follow, and purchase them directly within the app.

NEWS YOU CAN USE

Instagram Launches New ‘Parent’s Guide’ to Help Better Understand and Manage Time Spent (Social Media Today)

Following parent company Facebook’s lead on the ‘time well spent’ movement, Instagram has launched a new resource to help parents better understand what their children are doing on the platform, and how to manage their time.

New Study Shows Growing Number of People Taking Extended Breaks from Facebook Use (Social Media Today)

According to a new report from Pew Research, many people have – 42% of the 4,600 respondents included in the survey indicated that they’ve taken a break from checking Facebook for a period of several weeks or more within the last 12 months, while 26% said that they’d deleted the Facebook app altogether in response to concerns.

OTHER HEADLINES

  • Facebook to Build $1 Billion Data Center in Singapore (Fortune)

 

Facebook Friday: Week ending 8.31.2018

POLICY, PRIVACY & POLITICS

Coming Soon to Facebook: Lots of Extreme Political Ads (WSJ)

Campaign strategist say Facebook’s ad platform rewards extreme messaging and they’re gearing up to flood the news feed with polarizing ads heading into the midterm elections. 

Facebook users ‘don’t seem to care’ about data scandal, fake news. (CNBC)

Facebook and Instagram users are not worried by recent “chatter” about the Cambridge Analytica scandal or concerns about fake news, according to investment banker Piper Jaffray. Analyst Mike Olson maintains his bullish overweight rating on the stock and his $200 price target, reflecting more than 15 percent upside from Tuesday’s close.

NEW FUNCTIONALITY

Facebook supports mobile-first video ad creation with new software tools (Mobile Marketer)

The features let advertisers quickly transform still images and text into animated campaigns optimized for smartphones. Mobile-first creative increases the likelihood of brand engagement by 27% and message association by 23% compared with video ads that are not optimized for mobile, according to a Metrixlab study commissioned by Facebook. 

Facebook’s Testing Links in Facebook Stories (Social Media Today)

Facebook is testing a new option to add links to Facebook Stories, which could see interest in the option ramp up significantly. The ability to share links in Facebook Stories could be significant – while Facebook Stories currently only has around 150 million daily active users (by comparison to 400 million daily actives for Instagram Stories), Stories do have particularly prominent placement, right at the top of the main feed screen.

Facebook Expands Test of A/B Testing Tool for Organic Page Posts (Social Media Today)

Back in June, it was reported that Facebook was experimenting with a new A/B testing option for Page posts, which would enable Pages to try variations of their organic post copy in order to maximize on-platform reach and engagement. Digiday is reporting that five publishers, including BuzzFeed, are already using a variation of this, and are seeing positive results.

NEWS YOU CAN USE

Facebook compares video consumption habits across its services to help advertisers (Marketing Dive)

Facebook outlined several video consumption habits and how its video ads work to reach different audiences. For example, people use its Watch platform for “intentional viewing,” which consists of planned, longer sessions that last 5x longer than for the News Feed, where users engage in unplanned, shorter, but more frequent, sessions. 

Facebook kills 5K ad targeting options to combat discriminatory practices (Marketing Dive)

Facebook announced in a blog post that it is removing more than 5,000 ad targeting options in an effort to prevent misuse and combat discriminatory practices. For example, advertisers will be restricted from excluding audiences based on characteristics such as ethnicity or religion.

EMarketer: Facebook tops social media usage for all age groups — except teens (eMarketer)

Facebook’s user base in the U.S. will grow 0.9% this year, reaching 169.5 million, according to new report from eMarketer. Though the platform’s growth is plateauing, Facebook remains the most-used social media network for all age groups, except for one: teens.

Facebook Watch Is Going Global; Expands Advertising Capabilities (Fortune)

Just over a year after its launch in the U.S., watch video channels and social interactions will be available around the world. The service also updated its advertising guidelines with its global launch, allowing more content creators to include ad breaks and earn revenue from their videos. Facebook claims more than 50 million American users view at least a minute of video on Watch every month, with viewing rates increasing.

Blogger: Emergence of Messenger vs Email (jumper.ai)

According to one blogger, Messenger is the only service that not only integrates with paid ad campaigns directly, but also has the ability to leverage the super high engagement conversational commerce provides whether or not your user is on your site.

 

Facebook is playing nicer with publishers by easing up on ad and content restrictions (Digiday)

Facebook has been letting some media companies sell their own mid-roll ad inventory while loosening up restrictions on content exclusivity on Watch, and some publishers are starting to reap the benefits. Earlier this summer, Facebook began letting some publishers sell their own mid-roll ad inventory after initially doing all the selling itself.

OTHER HEADLINES

  • Facebook bans Myanmar military officials following damning UN report (engadget)
  • Top Facebook communications exec Rachel Whetstone is departing for Netflix (Recode)
  • Facebook has named Antonio Lucio as its new CMO (Variety)

Holiday-shortened week doesn’t impact Facebook news & headlines

POLICY, PRIVACY & POLITICS

Feds expand probe into Facebook’s data sharing practices with Cambridge Analytica (Washington Post)

Representatives for the FBI, the SEC and the Federal Trade Commission have joined the Department of Justice in its inquiries about the two companies and the sharing of personal information of 71 million Americans. This is on the heels of Facebook recently releasing more than 700 pages of answers to lawmakers’ questions from the congressional hearings in April.

Walmart, P&G see their ads pulled under Facebook’s new political labeling policy (Marketing Dive)

Just a week after new disclosures for every ad, Facebook hit its first speed bump. The social media company initially pulled ads from Walmart and Procter & Gamble because they contained political themes but did not include a “paid for by” label now mandated under the platform’s policies. Walmart’s ad discussed “bringing jobs back” to America, while P&G’s was for LGBTQ pride and the marketer’s “commitment to inclusion.” Facebook later reversed its decisions.

NEW FUNCTIONALITY

Instagram rolls out tools for users to encourage ‘time well spent’ on the app (Social Media Today)

This week, Instagram announced that it’s rolling out its new ‘All Caught Up’ notifications to all users, which will inform you of when you’ve seen all the new content posted by profiles you follow. Also, a ‘Do Not Disturb’ feature is in prototype. This will allow users to shut off notifications from the apps for 30 minutes, one hour, two hours, eight hours, one day or until they’re turned back on manually.

Facebook adds Stories archive, enabling re-use of Stories posts (Social Media Today)

Facebook is expanding the roll out an archive option for Facebook Stories, the same as what Instagram provided for Instagram Stories late last year. For brands, that could provide more motivation to invest additional time and effort into Stories content. While the initial impetus for Stories was to create immediate, disappearing content, it can be difficult to justify spending too much time on them, knowing that they’ll be gone the next day.

NEWS YOU CAN USE

Facebook provides new tools to view all ads being run by pages (Social Media Today)

Not to be out-done by Twitter and its Ads Transparency Center launched this week, Facebook also released its ad transparency tool, providing new insight into the ads being run by any Page, at any given time. Two options now available:

  • View Active Ads – The first element enables you see all the ads that any Page is running across Facebook, Instagram and Messenger, as well as Facebook’s partner network.
  • More Page Information – The second component is Page information, which will enable users to view recent name changes, the date the Page was created, and more to come. This will be available on all Pages, even those that don’t advertise.

From a marketer’s perspective, you’ll now be able to view all the ads being run by competitors and get a better understanding of how they’re looking to boost appeal to their Facebook audience.

OTHER HEADLINES

Facebook Is killing off three under-performing apps acquired in recent years (Fortune)

Due to low usage, tbh, a platform for providing positive feedback to friends, Hello, a service that helped Android users combine information from Facebook with their phone contacts data, and a fitness app called Moves were all dropped this week.

Bacardi tests Instagram’s IGTV with fan-directed music video (Mobile Marketer)

Bacardi this week will create what it says is the first music video directed entirely by Instagram users in real time, according to a statement shared with Mobile Marketer. The “Live Moves” video will feature dancing duo Les Twins and premiere on IGTV, Instagram’s new long-form video hub, as part of the rum brand’s broader “Do What Moves You” campaign.

Facebook sets off its own fireworks in inadvertently blocking patriotic posts (multiple news outlets)

Example 1: A newspaper serially publishing the Declaration of Independence on social media this week got an unexpected surprise: Facebook had blocked one of the posts. The Liberty County Vindicator, a newspaper in southeastern Texas, had been posting portions of the Declaration on Facebook each day leading up to the Fourth of July. But the tenth installment of the foundational document didn’t post — and Facebook said it was because of hate speech.

“Somewhere in paragraphs 27-31 of the Declaration of Independence Thomas Jefferson wrote something that Facebook finds offensive,” Casey Stinnett, managing editor of the Vindicator, said on the paper’s website Monday. “The Vindicator received a notice from Facebook saying that the post ‘goes against our standards on hate speech.'” They later rescinded the block.

Example 2: Facebook was called out by country artist Wes Cook Band after it prevented the group from using the social network’s paid tools to promote its song “I Stand for the Flag.” The Nashville-based group released a video on Facebook Monday. They planned to promote it for 24 hours using the paid promotion tools that the social network provides. The request was initially approved and then rejected by Facebook, which cited the video’s “political content,” according to the band. Late Tuesday, Facebook told Fox News that the decision has been overturned.

12 Headlines from the Week of June 29, 2018

POLICY, PRIVACY & POLITICS

Ringing in the data proving to be more challenging (WSJ)

Wednesday’s edition of the Wall Street Journal reported on the challenges Facebook is having in tracking where data to third party app developers went after it left the platform. A major issue is that many of the app developers have gone out of business or are otherwise MIA and aren’t responding to Facebook’s information requests. Facebook also doesn’t have legal authority to compel those developers to cooperate.

Facebook reverses ban on cryptocurrency ads (Mobile Marketer)

Facebook eased its ban on cryptocurrency marketing from January with a new set of rules allowing preapproved advertisers to promote the digital money. Crypto-advertisers will now need to fill out a form, providing details such as whether they hold required licenses and regulatory circulation, so Facebook can assess their eligibility for advertising on the platform. 

Facebook tweaks political ads policy (Digiday)

Facebook to launch a news publisher-specific section of its ads archive called Promoted News, which will carry the articles publishers have paid to promote that fall under what Facebook considers political topics.

 

NEW FUNCTIONALITY

Instagram introduces group video calls, new explore layout (Social Media Today)

Announced in May, Instagram released its new group video calling option, along with an updated Explore layout and new AR tools this week. Up to four friends can join. Interesting insight: more than 375 million of the app’s billion users now interact via messaging each month, while Instagram’s research shows that 85% of people’s messages within the app are shared with the same three friends.

 

NEWS YOU CAN USE

Instagram offers new guide to creating and uploading IGTV content (Social Media Today)

Just a few days after its launch in Vegas, Instagram released a guide on Wednesday on how to create content for its IGTV platform. It includes tips, apps and accessories you can consider to help improve your IGTV videos.

Facebook adds keyword ‘Snooze’ option to help user avoid spoilers (Social Media Today)

Don’t want to see who got the final rose on “The Bachelor”? Facebook just began testing a feature that can help you avoid spoilers or, basically, any topic you don’t want to see in your News Feed for up to 30 days. 

Facebook releases new SDK Code setup simplifying their app installation (Adweek)

Any marketer who has implemented SDK code to track mobile app events will like this: it’s getting simpler. Facebook writes their new tool “simplifies the setup process by enabling marketers to add, modify and remove events with a simple point-and-click tool. Marketers no longer need to ask their developers to write code, release a new version of their app and wait for people to update—a process that could take weeks, if not months.”

 

OTHER HEADLINES

Facebook expands auto-translation tools in Messenger (TechCrunch)

Facebook Messenger will now offer optional auto-translation of English to Spanish and vice-versa for all users in the United States and Mexico. Now when users receive a message that is different from their default language, Messenger’s AI assistant M will ask if they want it translated. All future messages in that thread will be auto-translated unless a user turns it off. Facebook plans to bring the feature to more language pairs and countries soon. Facebook began offering translation technology for News Feed posts and comments in 2011.

Oculus launches Oculus TV (Social Media Today)

First IGTV, now Facebook-owned Oculus is getting into the television arena with the launching of a new VR TV viewing app. Projections are that Oculus will ship around a million new units this year with the holiday shopping season seeing the biggest push.

Facebook expands its Messenger Kids app beyond the U.S. to Canada and Peru (Venture Beat)

Facebook is expanding its controversial Messenger Kids app beyond the U.S. and into Canada and Peru, the company announced today. Messenger Kids will now also be made available in Spanish and French in all three of its available markets. Messenger Kids originally launched for kids aged 6 to 12 in the U.S. last December.

Facebook patents system that can use your phone’s mic to monitor TV habits (New York Times)

System would allow Facebook to identify what adults and children are watching based on ambient noise The New York Times Op-Ed piece reveals other interesting patent technology under the Facebook roof.

Jif scoops Neil Patrick Harris for Facebook Live comedy show (Mobile Marketer)

From our Ohio backyard, J.M. Smucker peanut butter brand Jif announced a partnership with actor Neil Patrick Harris to promote its new Jif Power Ups snacks via a news release. Harris hosted “The Parenting Struggle is Real…Funny” on Facebook Live on June 26.