For Advertisers on Facebook, Friday’s Security Breach ‘Barely Registers’

POLICY, PRIVACY & POLITICS

EU Responds to Facebook’s 50 Million User Account Data Breach (WSJ)

European privacy regulators could fine Facebook up to $1.6 billion over the social network’s latest data breach, which exposed at least 50 million user accounts. The hacking attack, revealed last Friday, did not steal user passwords but their access tokens, digital keys that let people remain logged in to the service and, sometimes, log into other services, as well. Facebook says it has fixed the flaw and reset the tokens.

For Advertisers on Facebook, Friday’s Security Breach ‘Barely Registers’ (AdWeek)

Advertisers and marketers are largely unconcerned with the social media giant’s latest security breach. Facebook has provided few updates so far on the extent of the attack, but said in a blog post Tuesday that third-party apps that allow users to log in using Facebook credentials were not affected as far as they could tell. For marketers, the lack of information about the extent of the breach and what it will mean has led to some confusion. Overall, though, they are continuing business as usual—at least for now.

NEW FUNCTIONALITY

Facebook’s Adding a Range of New Tools to Marketplace to Mark the Option’s Second Anniversary (Social Media Today)

Facebook’s effort to tap into the popularity of buy, swap and sell groups, Facebook Marketplace, is two years old this week, and to mark the occasion, The Social Network has outlined some interesting new, AI-fueled tools to enhance the Marketplace experience, and boost Facebook’s evolving eCommerce efforts. Of note, Facebook is providing sellers with more context as to what they should add to their listings to maximize results, based on image recognition and comparative insight from similar listed items.

Facebook Introduces New Video Ad Options (Advertismint)

Facebook just introduced two new options for video ad buyers that simplifies buying and delivering video ad campaigns. With In-Stream Reserve, advertisers get more placement options for their in-stream ads. With ThruPlay, advertisers can optimize and only pay for video ads watched in full. ThruPlay video placements are available in Facebook, Instagram, and Audience Network as in-stream, stories, and feed formats. Facebook says ThruPlay will roll out now to Ads Manager and will be globally accessible in the coming weeks.

NEWS YOU CAN USE

Speaking of In-Stream Reserve … Ad Buyers Question the Quality of Facebook’s Premium Video Ads (Digiday)

Facebook reportedly started pitching its new “In-Stream Reserve” program of premium video inventory at a price of $750,000 for a three-month commitment, but has since dropped the price tag to around $250,000.

Your Customer Satisfaction Scores Can Make or Break Your Facebook Ad Campaigns (Advertisemint)

Businesses running ads on Facebook can now see customer satisfaction scores. A new dashboard that shows a satisfaction score provided by customers who bought products through a Facebook ad. If a business’s score reflects a lot of dissatisfaction, Facebook will penalize the business.

How to Use Facebook Groups for Your Brand or Business (Social Media Today)

Research from Facebook shows that groups are seeing a lot more engagement than Pages. This is because Facebook groups enable members to start conversations more seamlessly than a Facebook Page does, while it’s also part of the broader shift away from public sharing to discussions in more enclosed, private space.

OTHER HEADLINES

EU Lawmakers Continue Their Pursuit of Tech Sector; Facebook Friday for Week of 9/14

POLICY, PRIVACY & POLITICS

Google, Facebook Dealt Blow by EU Lawmakers on Copyright (Bloomberg)

Tech platforms and internet activists protested the outcome of a European Parliament vote Wednesday to back copyright rules that would help video, music and other rights holders seek compensation for use of their content online. Google, Facebook and other tech firms may soon be forced to negotiate licenses for content that appears on their sites, creating legal headaches for the companies, after lawmakers broadly supported a legislative proposal for new copyright rules, unveiled in 2016 by the European Commission.

Here Comes Another EU Law Threatening Google and Facebook With Enormous Fines Law (Fortune)

The European Union may hit companies such as Google, Facebook and Twitter with yet another new law that comes with massive fines for non-compliance, and this time it’s all about terror. Much as the General Data Protection Regulation threatens companies with fines of up to 4% of global revenues if they break the EU’s privacy rules, a new piece of legislation would levy similar penalties if they don’t remove terrorist propaganda from their platforms within an hour of a “competent” authority telling them to do so.

NEW FUNCTIONALITY

Facebook tunes up ads with enhanced tracking, more transparent placement (Marketing Dive)

Facebook announced that it is adding new features, including publisher lists and publisher delivery reports, across in-stream videos, Instant Articles and audience network. Facebook is expanding the sharing of full lists of publishers monetizing their sites and apps so that advertisers can see where their ads are being delivered before starting a campaign. Advertisers will also be able to see a list of publisher sites where their ads appear by downloading a publisher delivery report.

Instagram’s Testing Video Tagging, Another Sharing Option (Social Media Today)

Instagram is testing a way to allow users to tag their friends in their video posts, not just in photos, TechCrunch has learned and the company confirmed. The option works similarly to tagging photos, but instead of pressing the small icon at the bottom left to see the list of tagged names appear over top of the content – something that would be more difficult with videos – the button links to a list of tagged people.

NEWS YOU CAN USE

Facebook unwraps holiday-themed overlays, video templates and personalized storefronts (Marketing Dive)

The company is expanding overlays for dynamic ads so advertisers can build customizable templates to fit holiday promotions or non-seasonal campaigns. Two unnamed major retailers increased their return on ad spend by 40% after testing the overlays, Facebook said. Overlays for dynamic ads were launched last year to let advertisers add price and discount tags on product ads. The social network also said it will debut holiday-themed templates and stickers to its new video creation kit to help advertisers highlight specific products with timely visuals.

Facebook Renames its Immersive ‘Canvas’ Ads and Provides New Engagement Options (Social Media Today)

Facebook is giving its immersive Canvas ad option an update, with a new name (‘Instant Experience’), some new back-end tweaks to improve load time and performance, and new creative template options to make them easier than ever to implement. Canvas ads, which Facebook rolled out to all advertisers back in 2016, essentially offer a mini-website experience within Facebook itself, with the ads taking up the whole screen when clicked. Advertisers will also be allowed to integrate Facebook Pixel and third-party pixels into their Instant Experience campaigns.

5 Ways to Use Facebook to Promote Your Organization’s Giving Tuesday Campaign (Social Media Today)   How can you use Facebook to get your supporters and online community to actually raise money for you on Giving Tuesday, and beyond? Here are some tips.

The growing popularity of Messaging apps like Facebook Messenger

OTHER HEADLINES

  • Instagram COO Marne Levine is headed back to Facebook to become one of its top executives (Recode)
  • Facebook Messenger Ads: How to Use Them in Your Business (Digital Marketer)
  • Can Mark Zuckerberg Fix Facebook Before It Breaks Democracy? (The New Yorker)

5 Learnings from Congressional Hearings; Facebook Friday for Week of 9/7

POLICY, PRIVACY & POLITICS

5 things we learned from the Facebook and Twitter hearings (Digiday)

The tech platforms were back in Washington on Tuesday to answer senators’ questions on how their systems should and could change in the wake of election interference. The U.S. Senate Select Committee on Intelligence had invited the leaders of Facebook, Google and Twitter to speak on foreign influence operations on social media. This is what we learned…

What tech companies have to fear from antitrust law (The Verge)

Here’s the case against four of the movement’s biggest targets, and what they might look like if they came out on the losing end. The monopoly-busting case against Google, Amazon, Uber and Facebook.

NEW FUNCTIONALITY

Instagram’s Looking to Launch a Standalone App for Online Shopping (Social Media Today)

The app – which may be called IG Shopping – would let users browse collections of goods from merchants that they follow, and purchase them directly within the app.

NEWS YOU CAN USE

Instagram Launches New ‘Parent’s Guide’ to Help Better Understand and Manage Time Spent (Social Media Today)

Following parent company Facebook’s lead on the ‘time well spent’ movement, Instagram has launched a new resource to help parents better understand what their children are doing on the platform, and how to manage their time.

New Study Shows Growing Number of People Taking Extended Breaks from Facebook Use (Social Media Today)

According to a new report from Pew Research, many people have – 42% of the 4,600 respondents included in the survey indicated that they’ve taken a break from checking Facebook for a period of several weeks or more within the last 12 months, while 26% said that they’d deleted the Facebook app altogether in response to concerns.

OTHER HEADLINES

  • Facebook to Build $1 Billion Data Center in Singapore (Fortune)

 

Facebook Friday: Week ending 8.31.2018

POLICY, PRIVACY & POLITICS

Coming Soon to Facebook: Lots of Extreme Political Ads (WSJ)

Campaign strategist say Facebook’s ad platform rewards extreme messaging and they’re gearing up to flood the news feed with polarizing ads heading into the midterm elections. 

Facebook users ‘don’t seem to care’ about data scandal, fake news. (CNBC)

Facebook and Instagram users are not worried by recent “chatter” about the Cambridge Analytica scandal or concerns about fake news, according to investment banker Piper Jaffray. Analyst Mike Olson maintains his bullish overweight rating on the stock and his $200 price target, reflecting more than 15 percent upside from Tuesday’s close.

NEW FUNCTIONALITY

Facebook supports mobile-first video ad creation with new software tools (Mobile Marketer)

The features let advertisers quickly transform still images and text into animated campaigns optimized for smartphones. Mobile-first creative increases the likelihood of brand engagement by 27% and message association by 23% compared with video ads that are not optimized for mobile, according to a Metrixlab study commissioned by Facebook. 

Facebook’s Testing Links in Facebook Stories (Social Media Today)

Facebook is testing a new option to add links to Facebook Stories, which could see interest in the option ramp up significantly. The ability to share links in Facebook Stories could be significant – while Facebook Stories currently only has around 150 million daily active users (by comparison to 400 million daily actives for Instagram Stories), Stories do have particularly prominent placement, right at the top of the main feed screen.

Facebook Expands Test of A/B Testing Tool for Organic Page Posts (Social Media Today)

Back in June, it was reported that Facebook was experimenting with a new A/B testing option for Page posts, which would enable Pages to try variations of their organic post copy in order to maximize on-platform reach and engagement. Digiday is reporting that five publishers, including BuzzFeed, are already using a variation of this, and are seeing positive results.

NEWS YOU CAN USE

Facebook compares video consumption habits across its services to help advertisers (Marketing Dive)

Facebook outlined several video consumption habits and how its video ads work to reach different audiences. For example, people use its Watch platform for “intentional viewing,” which consists of planned, longer sessions that last 5x longer than for the News Feed, where users engage in unplanned, shorter, but more frequent, sessions. 

Facebook kills 5K ad targeting options to combat discriminatory practices (Marketing Dive)

Facebook announced in a blog post that it is removing more than 5,000 ad targeting options in an effort to prevent misuse and combat discriminatory practices. For example, advertisers will be restricted from excluding audiences based on characteristics such as ethnicity or religion.

EMarketer: Facebook tops social media usage for all age groups — except teens (eMarketer)

Facebook’s user base in the U.S. will grow 0.9% this year, reaching 169.5 million, according to new report from eMarketer. Though the platform’s growth is plateauing, Facebook remains the most-used social media network for all age groups, except for one: teens.

Facebook Watch Is Going Global; Expands Advertising Capabilities (Fortune)

Just over a year after its launch in the U.S., watch video channels and social interactions will be available around the world. The service also updated its advertising guidelines with its global launch, allowing more content creators to include ad breaks and earn revenue from their videos. Facebook claims more than 50 million American users view at least a minute of video on Watch every month, with viewing rates increasing.

Blogger: Emergence of Messenger vs Email (jumper.ai)

According to one blogger, Messenger is the only service that not only integrates with paid ad campaigns directly, but also has the ability to leverage the super high engagement conversational commerce provides whether or not your user is on your site.

 

Facebook is playing nicer with publishers by easing up on ad and content restrictions (Digiday)

Facebook has been letting some media companies sell their own mid-roll ad inventory while loosening up restrictions on content exclusivity on Watch, and some publishers are starting to reap the benefits. Earlier this summer, Facebook began letting some publishers sell their own mid-roll ad inventory after initially doing all the selling itself.

OTHER HEADLINES

  • Facebook bans Myanmar military officials following damning UN report (engadget)
  • Top Facebook communications exec Rachel Whetstone is departing for Netflix (Recode)
  • Facebook has named Antonio Lucio as its new CMO (Variety)

Holiday-shortened week doesn’t impact Facebook news & headlines

POLICY, PRIVACY & POLITICS

Feds expand probe into Facebook’s data sharing practices with Cambridge Analytica (Washington Post)

Representatives for the FBI, the SEC and the Federal Trade Commission have joined the Department of Justice in its inquiries about the two companies and the sharing of personal information of 71 million Americans. This is on the heels of Facebook recently releasing more than 700 pages of answers to lawmakers’ questions from the congressional hearings in April.

Walmart, P&G see their ads pulled under Facebook’s new political labeling policy (Marketing Dive)

Just a week after new disclosures for every ad, Facebook hit its first speed bump. The social media company initially pulled ads from Walmart and Procter & Gamble because they contained political themes but did not include a “paid for by” label now mandated under the platform’s policies. Walmart’s ad discussed “bringing jobs back” to America, while P&G’s was for LGBTQ pride and the marketer’s “commitment to inclusion.” Facebook later reversed its decisions.

NEW FUNCTIONALITY

Instagram rolls out tools for users to encourage ‘time well spent’ on the app (Social Media Today)

This week, Instagram announced that it’s rolling out its new ‘All Caught Up’ notifications to all users, which will inform you of when you’ve seen all the new content posted by profiles you follow. Also, a ‘Do Not Disturb’ feature is in prototype. This will allow users to shut off notifications from the apps for 30 minutes, one hour, two hours, eight hours, one day or until they’re turned back on manually.

Facebook adds Stories archive, enabling re-use of Stories posts (Social Media Today)

Facebook is expanding the roll out an archive option for Facebook Stories, the same as what Instagram provided for Instagram Stories late last year. For brands, that could provide more motivation to invest additional time and effort into Stories content. While the initial impetus for Stories was to create immediate, disappearing content, it can be difficult to justify spending too much time on them, knowing that they’ll be gone the next day.

NEWS YOU CAN USE

Facebook provides new tools to view all ads being run by pages (Social Media Today)

Not to be out-done by Twitter and its Ads Transparency Center launched this week, Facebook also released its ad transparency tool, providing new insight into the ads being run by any Page, at any given time. Two options now available:

  • View Active Ads – The first element enables you see all the ads that any Page is running across Facebook, Instagram and Messenger, as well as Facebook’s partner network.
  • More Page Information – The second component is Page information, which will enable users to view recent name changes, the date the Page was created, and more to come. This will be available on all Pages, even those that don’t advertise.

From a marketer’s perspective, you’ll now be able to view all the ads being run by competitors and get a better understanding of how they’re looking to boost appeal to their Facebook audience.

OTHER HEADLINES

Facebook Is killing off three under-performing apps acquired in recent years (Fortune)

Due to low usage, tbh, a platform for providing positive feedback to friends, Hello, a service that helped Android users combine information from Facebook with their phone contacts data, and a fitness app called Moves were all dropped this week.

Bacardi tests Instagram’s IGTV with fan-directed music video (Mobile Marketer)

Bacardi this week will create what it says is the first music video directed entirely by Instagram users in real time, according to a statement shared with Mobile Marketer. The “Live Moves” video will feature dancing duo Les Twins and premiere on IGTV, Instagram’s new long-form video hub, as part of the rum brand’s broader “Do What Moves You” campaign.

Facebook sets off its own fireworks in inadvertently blocking patriotic posts (multiple news outlets)

Example 1: A newspaper serially publishing the Declaration of Independence on social media this week got an unexpected surprise: Facebook had blocked one of the posts. The Liberty County Vindicator, a newspaper in southeastern Texas, had been posting portions of the Declaration on Facebook each day leading up to the Fourth of July. But the tenth installment of the foundational document didn’t post — and Facebook said it was because of hate speech.

“Somewhere in paragraphs 27-31 of the Declaration of Independence Thomas Jefferson wrote something that Facebook finds offensive,” Casey Stinnett, managing editor of the Vindicator, said on the paper’s website Monday. “The Vindicator received a notice from Facebook saying that the post ‘goes against our standards on hate speech.'” They later rescinded the block.

Example 2: Facebook was called out by country artist Wes Cook Band after it prevented the group from using the social network’s paid tools to promote its song “I Stand for the Flag.” The Nashville-based group released a video on Facebook Monday. They planned to promote it for 24 hours using the paid promotion tools that the social network provides. The request was initially approved and then rejected by Facebook, which cited the video’s “political content,” according to the band. Late Tuesday, Facebook told Fox News that the decision has been overturned.

12 Headlines from the Week of June 29, 2018

POLICY, PRIVACY & POLITICS

Ringing in the data proving to be more challenging (WSJ)

Wednesday’s edition of the Wall Street Journal reported on the challenges Facebook is having in tracking where data to third party app developers went after it left the platform. A major issue is that many of the app developers have gone out of business or are otherwise MIA and aren’t responding to Facebook’s information requests. Facebook also doesn’t have legal authority to compel those developers to cooperate.

Facebook reverses ban on cryptocurrency ads (Mobile Marketer)

Facebook eased its ban on cryptocurrency marketing from January with a new set of rules allowing preapproved advertisers to promote the digital money. Crypto-advertisers will now need to fill out a form, providing details such as whether they hold required licenses and regulatory circulation, so Facebook can assess their eligibility for advertising on the platform. 

Facebook tweaks political ads policy (Digiday)

Facebook to launch a news publisher-specific section of its ads archive called Promoted News, which will carry the articles publishers have paid to promote that fall under what Facebook considers political topics.

 

NEW FUNCTIONALITY

Instagram introduces group video calls, new explore layout (Social Media Today)

Announced in May, Instagram released its new group video calling option, along with an updated Explore layout and new AR tools this week. Up to four friends can join. Interesting insight: more than 375 million of the app’s billion users now interact via messaging each month, while Instagram’s research shows that 85% of people’s messages within the app are shared with the same three friends.

 

NEWS YOU CAN USE

Instagram offers new guide to creating and uploading IGTV content (Social Media Today)

Just a few days after its launch in Vegas, Instagram released a guide on Wednesday on how to create content for its IGTV platform. It includes tips, apps and accessories you can consider to help improve your IGTV videos.

Facebook adds keyword ‘Snooze’ option to help user avoid spoilers (Social Media Today)

Don’t want to see who got the final rose on “The Bachelor”? Facebook just began testing a feature that can help you avoid spoilers or, basically, any topic you don’t want to see in your News Feed for up to 30 days. 

Facebook releases new SDK Code setup simplifying their app installation (Adweek)

Any marketer who has implemented SDK code to track mobile app events will like this: it’s getting simpler. Facebook writes their new tool “simplifies the setup process by enabling marketers to add, modify and remove events with a simple point-and-click tool. Marketers no longer need to ask their developers to write code, release a new version of their app and wait for people to update—a process that could take weeks, if not months.”

 

OTHER HEADLINES

Facebook expands auto-translation tools in Messenger (TechCrunch)

Facebook Messenger will now offer optional auto-translation of English to Spanish and vice-versa for all users in the United States and Mexico. Now when users receive a message that is different from their default language, Messenger’s AI assistant M will ask if they want it translated. All future messages in that thread will be auto-translated unless a user turns it off. Facebook plans to bring the feature to more language pairs and countries soon. Facebook began offering translation technology for News Feed posts and comments in 2011.

Oculus launches Oculus TV (Social Media Today)

First IGTV, now Facebook-owned Oculus is getting into the television arena with the launching of a new VR TV viewing app. Projections are that Oculus will ship around a million new units this year with the holiday shopping season seeing the biggest push.

Facebook expands its Messenger Kids app beyond the U.S. to Canada and Peru (Venture Beat)

Facebook is expanding its controversial Messenger Kids app beyond the U.S. and into Canada and Peru, the company announced today. Messenger Kids will now also be made available in Spanish and French in all three of its available markets. Messenger Kids originally launched for kids aged 6 to 12 in the U.S. last December.

Facebook patents system that can use your phone’s mic to monitor TV habits (New York Times)

System would allow Facebook to identify what adults and children are watching based on ambient noise The New York Times Op-Ed piece reveals other interesting patent technology under the Facebook roof.

Jif scoops Neil Patrick Harris for Facebook Live comedy show (Mobile Marketer)

From our Ohio backyard, J.M. Smucker peanut butter brand Jif announced a partnership with actor Neil Patrick Harris to promote its new Jif Power Ups snacks via a news release. Harris hosted “The Parenting Struggle is Real…Funny” on Facebook Live on June 26.

Facebook Friday For Week Ending June 22

PRIVACY & FAKE-NEWS CRISIS

Facebook announces additional efforts to combat false news (Facebook)

Highlights from Friday’s release includes:

  • Expanding fact-checking program to new countries
  • Expanding test to fact-check photos and videos
  • Increasing the impact of fact-checking by using new techniques, including identifying duplicates and using Claim Review
  • Taking action against new kinds of repeat offenders
  • Improving measurement and transparency by partnering with academics

NEW FUNCTIONALITY

New platform launched this week.

Instagram launches IGTV long-form video platform (TechCrunch)

IGTV is Instagram’s own, longer form video hub. Focus is not on TV-like content, as has been with Facebook Watch. According to TechCrunch, Instagram has been meeting with a range of online creators, in order to entice them across to their new video platform. Videos can be up to 60 minutes long and the new functionality is positioned under the Explore tab.

Facebook takes greater aim at HQ Trivia, YouTube with new tools for video creators (Mobile Marketer)

New features to make it easier to add interactive polls, quizzes, challenges and more to video content rolled out this week. Facebook announced in a blog post that it is giving content creators new tools to make their videos more interactive, including polling for Facebook Live and on-demand video and gamification for Facebook Live. Facebook will be hoping the feature keeps eyeballs on the site for longer and encourages more sharing between friends.

Facebook taps into influencer marketing trend; launches Brand Collabs Manager (Social Media Today)

New platform lets creators connect with marketers for possible branded content collaborations. Think search engine where you can connect relevant influencers with your brand based on specific promotion requirements. Facebook’s motive: help facilitate brand and influencer relationships – which, ideally, will help them attract more prominent creators to the platform.

 Now Facebook is putting autoplay video ads inside Messenger (Recode)

Some users will start to see autoplay video ads appear in their Messenger inbox right next to messages from friends and family.

Facebook opens Watch to all videos from publishers, creators (digiday)

Staying in the world of video, Facebook has begun to add non-episodic videos from publishers, creators, companies and other pages to Watch to appear alongside the episodic shows the section was originally dedicated to. The new videos are appearing in a new version of Watch’s Discover feed that’s being rolled out to users. That feed is governed by an algorithm designed to promote videos that people seek out to watch, as opposed to the passively popular ones that had dominated people’s traditional Facebook feeds.

Facebook testing a new way for group admins to charge for access to exclusive content (Social Media Today)

Facebook is starting to let Group admins charge $4.99 to $29.99 per month for access to special sub-Groups full of exclusive posts. A hand-picked array of parenting, cooking and “organize my home” Groups will be the first to get the chance to spawn a subscription Group open to their members.

NEWS YOU CAN USE

Should you put Instagram hashtags in the caption, or in the comments? (Social Media Today)

Recent study analyzed 117 posts from 3 accounts with a total of 13,700 Instagram Followers.

Results: including hashtags in the post caption resulted in 9.84% more Likes, and 29.4% more Reach. Placing the hashtags in the comments resulted in 19.3% more comments.

Facebook announces 3D-180 video (Social Media Today)

Facebook is rolling out a new video posting option which is another advance towards full virtual reality social.

OTHER HEADLINES

Instagram hits 1 billion monthly users, up from 800M in September (TechCrunch)

Facebook now owns 4 of the 5 most popular social media platforms globally.

Facebook is building a $750 million data center in Huntsville, Alabama (Fortune)

Facebook plans to build a $750 million data center in Huntsville, Ala. that is expected to add 100 jobs to the area when it opens in 2020. Breaking ground later this year.

First look at Instagram’s self-policing Time Well Spent tool (TechCrunch)

Instagram is stepping up to help you manage overuse rather than leaving it to iOS and Android’s new screen time dashboards. From Facebook: “We’re building tools that will help the IG community know more about the time they spend on Instagram – any time should be positive and intentional . . . Understanding how time online impacts people is important, and it’s the responsibility of all companies to be honest about this.

Facebook News Round-Up for June 15, 2018

Welcome to Facebook Friday,  your weekly recap of news and notes.  

 

PRIVACY & FAKE-NEWS CRISIS

Facebook Releases New Privacy Safeguards; Focus on Custom Audience Use (Reuters)

Facebook is installing new controls to better inform its members about the way companies are targeting them with advertising. Starting July 2, it will begin requiring advertisers to tell users if data brokers provided the information that led to those users being targeted with an ad. Data brokers refer to firms that collect personal information about users and then sell it to marketers.

Facebook is also instituting a new process for how the names of potential consumers supplied by data brokers will be handled. Advertisers wanting to add lists of prospects on Facebook must assure that the data supplier obtained legal consent from the consumers.

Facebook, Google Targeted With 19 Pan-EU Privacy Complaints (Bloomberg)

Google, Facebook Inc. and its apps WhatsApp and Instagram have been named in 19 cross-border complaints filed with EU regulators since the General Data Protection Regulation (GDPR) took effect last month. Governing body looking into the cases.

Weekend Reading: Congress Gets Its Answers in 454-Page Report (WSJ)

In response to Zuckerberg’s “my team will get back to you on that” comments on Capitol Hill in April, the company released its report to defend the social network against claims that it’s a monopoly and details about the information it collects on users.

NEW FUNCTIONALITY

Coming Soon: test social media Page posts for maximum impact.

Instagram Adds e-commerce Shopping Bag ‘stickers’ for Advertisers (Ad Age)

Brands on Instagram will now be able to drop shopping bag stickers into their Stories and sell products featured in the videos. The stickers had already been available for use on posts in Instagram’s main feed, where they also indicate that an item is for sale. 300 million people use the Stories feature daily

Facebook A/B Testing for Page Posts in Development (Social Media Today)

Facebook is experimenting with a new A/B test option for Page posts, which would better enable Page managers to make educated, strategic decisions on their Facebook content. The new option would enable Pages to show variations of their posts to different audiences, then analyze the performance of each in order to see which is worth either re-posting or boosting with ad spend.

NEWS YOU CAN USE

Survey: Would You Pay for an Ad-Free Facebook? (eMarketer)

Just 23% of consumers surveyed in April by Recode and online survey company Toluna said they would be willing to pay for an ad-free Facebook. How much would Facebook have to charge users to make up for lost ad revenues? eMarketer forecasts that Facebook will make $91.58 in average ad revenue per US user this year, which equates to a monthly subscription fee of $7.63.

Facebook Cracks down on Sellers of Junky Products (Mobile Marketer)

Shoppers can now provide feedback on shopping experience after seeing a Facebook ad.

Facebook is getting tougher with businesses that advertise products that are unsatisfactory or aren’t delivered on time. The new feature lets people leave reactions about their shopping experience after seeing an ad and making a purchase through the platform’s mobile app or website. The company will warn businesses that receive many negative responses to address the grievances or face restrictions on their ads — or an eventual ban from the platform.

OTHER HEADLINES

Facebook Communications Leader Steps Down (WSJ)

Policy and communications executive Elliot Schrage is stepping down after ten years at Facebook. No word on his next move, but in a Facebook post Thursday he said he will stay on for the search for his successor and continue to advise top executives.

Facebook Launches Fb.gg Gaming Video Platform (TechCrunch)

Facebook wants a cut of the 3+ hours per week that young adult video gamers spend watching other people play. This week it launched Fb.gg, a destination where viewers can find a collection of all the video games streaming on Facebook. It will compete directly with Twitch. Fb.gg will show video based on the games and streaming celebrities they follow, their Liked Pages and Groups, plus it will display featured creators, esports competitions and gaming conference events.

Training 1 Million People and Small Business Owners Across the US by 2020 (Facebook)

Facebook pledged to train 1 million U.S. business owners on the digital skills they need to compete in today’s workplace.

Facebook Friday for June 1, 2018

Welcome to Facebook Friday, your weekly recap of news and notes.  Read full report here.

 

PRIVACY & FAKE-NEWS CRISIS

Can Advertisers Still Trust Facebook? (eMarketer Podcast Series)

A 22-minute interview with Facebook’s VP of Global Marketing Carolyn Everson to discuss the company’s relationship with advertisers and how it’s working to balance targeted advertising and privacy. Key excerpt: Ms. Everson’s outline of how Facebook breaks down its overall responsibility in four areas:

  1. Election integrity (ad transparency)
  2. Combat fake news (reduce spam & click bait, fake accts, reduce hoaxes passed along)
  3. Data privacy (not a new phenomenon but certainly more attention)
  4. Brand safety

 

NEW FUNCTIONALITY

Facebook Tests a New, Simplified Way to Create Instant Articles (Social Media Today)

The company is testing a new tool which simplifies the process of creating Instant Articles. According to Facebook, people will read 20% more of an Instant Article post, likely because they load up to 10x faster than standard web links. Facebook also says that readers are also 70% less likely to abandon the content.

 

NEWS YOU CAN USE

The Best Times and Days to Post on Facebook, Instagram and Twitter (Social Media Today)

The team at Unmetric analyzed 100 U.S. brands and their social media activity, and based on their research, here’s when you should post:

  • Facebook: Wed & Thurs – 9am – 2pm
  • Instagram: Sun, Tues & Weds – 10am – 7pm
  • Twitter: Tues & Weds – 11am – 12pm

Why a Facebook-first Agency?

Excited to launch a different type of agency today along with my business partner, Larry. Welcome to MapForward Digital! Thought we would share some perspective on why we started the firm and what we hope to achieve.

Two fundamental drivers were the impetus to creating MapForward Digital:

1.) We believe Facebook can be the silver bullet for marketers – when properly applied. First of all, Facebook has tremendous scale and reach. Check out these stats to learn more. Second, when properly leveraged, Facebook can provide tangible results at every step of the sales process, regardless of industry, business model or budget. Effective marketing starts and ends within the Facebook ecosystem. The key, however, is knowing how to apply the many tools and techniques Facebook offers. That leads me to fundamental driver #2…

2.) Many agencies suffer from swiss-army knife syndrome. They say they can do Google AdWords, web sites, LinkedIn, advertise on Facebook, work with Snapchat, etc., and in large part they can, but can they have the breadth in any of these areas to best serve their clients’ needs? The fact is that Facebook marketing requires specialized training, dedicated resources, analytics skills, and dynamic creative services to ultimately deliver successful campaigns. Back when I worked in the newspaper industry, we built an ad, placed it in the paper and then the job was done. Hopefully the advertiser would get results if the ad ran with some frequency. Facebook is no where close to that process. Furthermore, Facebook is constantly changing and improving its marketing ecosystem. We feel marketers should have an agency that has a pulse on Facebook. (Note: check out our weekly Facebook Friday post to stay on top of latest news).

MapForward Digital was established to solve for both of these dynamics. Our Facebook services provide depth and we believe our Facebook-first mindset sets us apart. Ultimately, there are two questions marketers need to ask:

1.) Do you believe Facebook marketing as a medium has scale and reach with high targetability?

2.) If yes, then do you believe your ad dollars would be better served by an agency 100% dedicated to the space or a general digital / marketing / communications / advertising agency?

Obviously, a bit rhetorical here, but you get the point. If you are intrigued or curious, let’s talk. Our mission is twofold:

  • Help every business & brand be wildly successful by using Facebook as their primary advertising medium. This is our Facebook-first promise.
  • Deliver a completely different agency experience for our clients by going the extra mile to delight. This is our organizational credo.

Welcome to MapForward Digital!

Eric